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Giving Tuesday Can Bring in New Donors

Giving Tuesday, celebrated on the first Tuesday after Thanksgiving, kicks off the charitable giving season and is an opportunity for nonprofits to acquire new donors. Online fundraising efforts often have greater appeal for younger donors, who can be difficult to reach. GuideStar’s Adam Weinger outlines “Top Giving Tuesday Strategies and Resources” in his October 17 blog post, including: planning an event, updating your website and making sure it’s mobile responsive, featuring Giving Tuesday on your website, and watching out for possible fraud.
Illinois nonprofits can participate in #ILGive, an initiative of ForeFront, “to capitalize on the energy of Giving Tuesday…and amplify your year-end giving efforts.” Participating nonprofits will be listed on and will get free support from the #ILGive team, along with other benefits. Nonprofits must register by November 18.

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