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Planning Your Year-End Digital Fundraising

Nonprofits typically receive a large percentage of their donations in the weeks between Thanksgiving and New Year’s Day. Year-end fundraising campaigns should be carefully planned in order to make the most of the holiday giving season. If you’re fundraising with e-mail for the first time, you might be interested in digital marketing expert John Haydon’s blog posting, “3 E-mail Tactics to Boost Year-End Donations,” which outlines some basic strategies. Grant Space’s Knowledge Base article, “Where Can I Find Information on Online Fundraising?” includes information on guidelines and regulations for online fundraising. The article also lists many web sites, including Idealware.org, which provides “Consumer-Reports-style reviews” of software of interest to nonprofits. There’s even a link to an article entitled, “Stick with Old Media: Not Cool, But It Works,” by Holly Minch.

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