Customer relationship management (CRM) will help you develop personal relationships with customers — a huge advantage over big businesses — who will get everyone they know to shop with you if you simply give them the time of day and let them know you care about their experience.
Even among leading marketers, few are able to prove definitively that their marketing is having an impact. But it’s really pretty easy to track whether your marketing efforts are having a bottom-line impact.
Four common sense tips to selling more to the customers you already have.
In a job interview your mission is to determine whether the individual sitting across from you is the best person for the job. Here are some suggestions for designing the kinds of questions that will prompt candid answers.
Not all holiday shoppers are created equal. There are several different shopper types, each with its own budget, spending plans and shopping preferences. Here are the four shopper personas and tips for retailers to keep in mind when marketing to each of them.
It seems like a simple step when starting a business, but it is important to identify your industry. By knowing what category your new venture fits into, you can be aware of specific market conditions or trends that are more likely to affect you.
Before you think about starting a business, sit down and think. Your background, experience and education must align with your business.
Attracting new customers is important, but reconnecting with your current customer base might be even more important. Here are some tips on reconnecting with your existing customers.
If you’re using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. This tactic can allow even non-retail businesses to create new income streams. Here are the steps to make that happen.
The majority of family-run businesses don’t last past the first generation. In addition to the challenges all businesses face, there are tremendous amounts of unanticipated, daunting obstacles that arise when working with family. Here’s five tips to help your family business survive.